Performance marketing is becoming the go-to strategy for brands entering new markets. In 2025, more companies are choosing performance marketing because it delivers measurable results. With performance marketing, brands only pay for specific actions such as clicks, leads or sales. This makes it a cost-effective and flexible approach, especially in unfamiliar markets where budgets are limited and every penny must be spent wisely.
Global spends on performance marketing is expected to reach $120 billion in 2025 (Source: Nielsen Annual Marketing Report). This growth reflects the increasing trust in data-driven advertising. Brands leverage performance marketing to test ideas, track performance and scale quickly. It’s not just about saving money, it’s about making smarter decisions. In new markets, where consumer behaviour may be unpredictable, performance marketing helps brands adapt and grow with confidence.
To succeed in new markets, a brand needs a strong digital marketing strategy. In 2025, global digital ad spend will exceed $765 billion (Source: Precedence Research). This shows how important it is to have a clear and focused plan. Mobile advertising plays a major role, with mobile ads making up 69% of all digital ads spend (Source: SQ Magazine). People rely on their phones for shopping, browsing and social media, so digital marketing strategy must be mobile-first.
Social media is another key part of modern digital marketing strategy. Platforms like Instagram, YT Shorts and Facebook are essential for reaching millennials and Gen Z. These platforms offers powerful tools for targeting and engagement. Influencer marketing is also growing rapidly. Nearly half of millennials trust influencers’ recommendations more than traditional ads (Source: Morning Consult Influencer Report). This makes creators an important part of successful digital marketing strategy.
Personalisation is now a core element of digital success. In 2025, 78% (Source: Exploding Topics) of consumers said personalisation made them more likely to buy. It means showing the right message to the right person at the right time. Brands that actively leverage personalisation in marketing builds trust. In new markets, personalisation helps brands connect with local audiences and tailor their messaging to cultural preferences. It’s about constructing relevance and that relevance then drives action.
Optimisation is equally important. It involves using data to improve campaign performance in real time. With optimisation, brands can test different approaches, learn quickly and adjust. In new markets, this is especially valuable. Budgets are often limited and optimisation helps brands spend wisely. It’s not a one-time task, it’s a continuous process. Brands that focus on optimisation stays ahead of the competition and grows faster.
Together, personalisation and optimisation creates powerful results. Personalisation makes messages relevant while optimisation ensures they perform well. In new markets, this combination is essential. Customers want tailored experiences and brands needs to deliver them efficiently. That’s where performance marketing excels. It uses both personalisation and optimisation to drive measurable outcomes. It’s not just about running ads, it’s about making every ad view count.
User/Buyer data supports this approach. Mobile e-commerce sales are expected to reach $3.98 trillion in 2025 (Source: Oberlo). While expanding into new markets there are multiple obstacles like cultural differences, local regulations and unfamiliar consumer behaviours that makes it hard for businesses to succeed. But performance marketing helps brands overcome these obstacles. It’s flexible and scalable. Brands can test different messages and channels and adjust quickly if something doesn’t work. They can start small and grow as they learn more about the market. This reduces risk and improves decision-making.
Looking ahead, the future belongs to brands that embraces performance marketing, personalisation and optimisation and backing it up by a strong digital marketing strategy. Performance marketing helps brands reach new audiences and achieve greater results. Personalisation will become more advanced with time, driving loyalty and engagement. Optimisation will be more precise helping brands maximise every campaign and digital marketing strategy will be more data-driven, guiding success in a rapidly evolving world.
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